High-intent demand capture, engineered for ROAS
Search, Performance Max, YouTube and Display — built around your ICP, your unit economics and your pipeline goals. No keyword stuffing, no auto-pilot.
The growth problem we solve
Google Ads is the single most powerful demand-capture channel ever built. The problem is that 80% of accounts we audit are leaking money — broad match keywords cannibalizing exact, Performance Max swallowing brand traffic, smart bidding optimizing against the wrong conversion event, and search query reports nobody has read in six months.
Our Google Ads team is built around senior search strategists who've managed seven and eight-figure accounts. We don't outsource to junior bid-managers and we don't trust Google's recommendations tab. Every campaign decision is informed by your CRM data, your margin structure and your sales velocity — not by an algorithm trying to spend your budget faster.
We bring the same discipline to PMax and YouTube. Asset groups built around intent themes. Audience signals refined against first-party data. Creative built for the format, not repurposed from social.
What's Included
- Senior search strategist + dedicated PPC manager
- Full account audit and 90-day plan
- GA4 + Google Tag Manager setup and audit
- Conversion tracking + offline conversion uploads
- Search, PMax, Display, YouTube and Demand Gen campaigns
- Ad copy, RSA testing and ad extension management
- Landing page CRO recommendations and tests
- Weekly performance reports + monthly QBR
Why brands choose Digital Dynasty
Senior strategy, performance-obsessed execution and a media buying philosophy built around revenue — not vanity metrics.
Intent-led keyword strategy
Tightly themed ad groups, ruthless negative keyword hygiene and search query analysis every week.
Smart bidding done right
tROAS and tCPA strategies calibrated to your margins and trained on your offline conversion data.
PMax without the leakage
Asset groups structured by intent, brand traffic carved out, and creative built for each placement.
Offline conversion uploads
We send qualified leads, opportunities and closed-won revenue back to Google so it bids on the right outcomes.
Landing page CRO
Most ROAS problems are landing page problems. We test headlines, hero modules and offers continuously.
Brand & competitor defense
Brand campaigns, competitor conquesting and trademark monitoring to protect your category position.
How we engineer your campaign
A clear, accountable roadmap. Every step is documented, measurable and reported on in real time — no black boxes.
Account audit
We surface every leak in your current account — wasted spend, structural issues, tracking gaps, brand traffic cannibalization.
Tracking foundation
GA4, GTM, enhanced conversions and offline data feeds. We never optimize against numbers we don't trust.
Campaign rebuild
Tight ad group themes, intent-based PMax asset groups, brand defense and a disciplined audience layer.
Bid strategy calibration
tROAS / tCPA bidding tuned to your margin profile, with portfolio strategies for accounts at scale.
Continuous optimization
Weekly query mining, monthly creative refresh, quarterly strategic reviews tied to pipeline impact.
What working with us actually looks like
Why most Google Ads accounts underperform
We audit dozens of accounts every quarter, and the same patterns repeat: PMax campaigns absorbing branded traffic and inflating ROAS, broad match keywords burning budget on irrelevant queries, conversion tracking counting form views as conversions, and smart bidding strategies optimizing against the wrong KPI. None of these are exotic problems. They're operational discipline problems.
The right way to run Performance Max
PMax is a powerful campaign type — when it's contained. We segment asset groups by intent theme, carve search brand campaigns into their own campaign so it doesn't pollute PMax learning, supply first-party audience signals, and never let it auto-generate text assets without human review. The difference between a disciplined PMax and a default one is often the difference between 4x and 10+ ROAS.
Offline conversion uploads change everything
If you're a B2B business or a high-AOV consumer brand, your real conversions happen after the form fill — in your CRM, on a sales call, in your fulfillment system. We pipe that data back into Google so its bidding algorithms optimize against qualified opportunities and closed revenue, not against lead volume. This single change typically cuts CPA by 30-50% within 90 days.
Outcomes our clients expect
- Predictable, qualified lead flow within the first 60–90 days
- Lower customer acquisition cost without sacrificing volume
- Cleaner attribution and a single source of truth for spend
- Senior strategic ownership — not junior account hand-offs
- Faster creative iteration cycles powered by data, not opinion
- Documented playbooks that compound over the lifetime of the engagement
Questions, answered
Do you require a minimum ad spend?
How long does the rebuild take?
Will you compete with our in-house team?
How do you measure success?
Ready to engineer predictable growth?
Book a free 30-minute strategy call. We'll audit your funnel, identify the leaks, and map a 90-day plan to your next revenue ceiling.