DTC growth for the next generation of beauty brands
Creative-led performance marketing across Meta, TikTok, YouTube and influencer — engineered for repeat purchase, healthy LTV/CAC and brand-defining storytelling.
Marketing built for your vertical
Beauty is the most creative-dependent category in performance marketing. The winners are brands that ship more concepts, faster, with more cultural fluency than the competition. The losers run the same three ads for six months and wonder why CAC is climbing.
We've helped beauty founders scale from launch to ₹50Cr+ annual run rates with creative-first systems built around UGC, founder content, creator partnerships and disciplined retention marketing. We don't run a beauty brand the way we run a SaaS account — and the difference shows in the numbers.
Common challenges we solve
- Saturated, creative-dependent category
- Rapidly shifting cultural and aesthetic trends
- iOS attribution and conversion API gaps
- Repeat purchase rates that don't justify Meta CAC
- Heavy reliance on first-order discounting
- Inventory and SKU complexity
The framework we use to win in this category
Creative velocity engine
8–20 new concepts per month across UGC, founder content, demo and testimonial formats.
Founder-led content
We help founders show up consistently as the brand's primary creator — the highest-converting format in beauty.
Creator + influencer programs
Whitelisting, partnerships and a creator content pipeline that feeds your paid engine.
Retention & LTV
Email, SMS and WhatsApp lifecycle automation that compounds repeat purchase rate.
Bundles, subscriptions, AOV
Offer architecture, bundling strategy and post-purchase upsells engineered for healthy unit economics.
Clean attribution
Server-side tracking, post-purchase surveys and incrementality testing — so you know what's working.
Where we invest your media budget
- Meta Ads (Facebook + Instagram + Reels)
- TikTok Ads + Spark Ads
- Google Search + Shopping + Performance Max
- YouTube creator content + ads
- Influencer & creator partnerships
- Email + SMS + WhatsApp retention
- Shopify CRO + landing pages
- Amazon + marketplace advertising
The full strategic picture
Beauty is bought emotionally and justified analytically
The brands that win this category don't sell products — they sell a feeling, a transformation, a small ritual of self-care. Our creative briefs always start with the emotional payoff before they ever describe an ingredient or a feature. The ad accounts that try to lead with science alone consistently underperform.
Retention is the real growth lever
Acquiring a customer at break-even on Meta is sustainable only if you can compound LTV through repeat purchase. We spend as much time on email, SMS and post-purchase as we do on paid acquisition — because that's where the business actually gets built.
Questions, answered
Do you work with pre-revenue brands?
Do you produce the creative?
Can you scale us internationally?
What about Amazon and marketplaces?
Ready to engineer predictable growth?
Book a free 30-minute strategy call. We'll audit your funnel, identify the leaks, and map a 90-day plan to your next revenue ceiling.